Strategy
Tap into decades of industry knowledge, a broad view of the changing marketplace, and insatiable curiosity. Topwater provides quality research and resources to answer the questions you don’t have the time to vet. Gain insight from those that have led multiple ground-up channel builds. Avoid the common pitfalls and challenge the status quo. Benefit from insights into proprietary industry analytics.
Execution
What would your organization look like if you could utilize a team of proven performers and execute on strategy with minimal disruption and demand on your current staff? Topwater goes beyond formulating strategy. When you need to get work done, Topwater can execute. We grind through the writing of P & P, build interactive training and recorded modules, refine your customer interactions, and go into the field with sales and sales management to implement. Want a best-in-class sales enablement team? - we can build it, help you staff it, or fulfill it.
Field Work and Sales Enablement
Fear is the primary obstacle to almost anything. Fear of the unknown keeps sales on the sideline. Katherine Gardner, owner of Topwater Strategy, works in the field hand-in-hand with AE’s and RM’s and face-to-face with targeted clients. Utilize her strong presentation and closing skills to expedite your sales team’s speed to market. You could take your best AE and RM out of the field and send them on joint calls -or you can reap those benefits without impacting those who serve you best.
“It is amazing what you can accomplish if you do not care who gets the credit.”
Marketing Strategy and Implementation
Designed with smaller organizations in mind, Topwater offers marketing strategy and implementation. Would you like to tap your referral sources with rich context and compelling delivery methods? Would a quick video introduction of your processor start your customer experience off right? Do your past clients know where you are now and where your company is going? We can help you implement a CRM or create a full-spectrum, video-enabled campaign or anything in between.